The Big HEART Standard

The Big HEART™ Standard

Protecting Children's Dreams. Building the Future They Inherit.

Enterprises shape culture, identity, technology, and opportunity. Their influence on children is not indirect. The future children inherit is shaped by the decisions leaders make now.

Values-Based Certification

A seal of commitment signaling that an organization has embedded protection of children's dreams into its governance and culture.

Family Foundation

When families are strong, employees persevere, customers trust, and organizations endure.

Measurable Accountability

Clear certification levels and requirements ensure organizations are genuinely committed to advancing children's dreams.

KDM Certified Badge

Corporate Certification: Protecting Dreams

The KDM Certified seal represents an organization's verified commitment to hearing, protecting, and advancing children's dreams. Organizations that earn this certification demonstrate measurable alignment with child-centered values across operations, governance, and community engagement.

Certification signals to families, investors, employees, and communities that your organization puts children's futures at the center of its mission — not as charity, but as an essential measure of sustainable business.

ESG Alignment

The Big HEART™ Standard maps directly to Environmental, Social, and Governance (ESG) frameworks, providing organizations with a concrete, auditable pathway to strengthen their sustainability and social responsibility profiles.

Social

The HEART Standard directly fulfills the 'S' in ESG by centering child welfare, family stability, and community health as measurable organizational outcomes.

  • Workforce development through family-strengthening initiatives
  • Community investment via child-centered programming
  • Human capital metrics tied to children's developmental outcomes
  • Stakeholder engagement with families, schools, and community partners

Governance

HEART Certification embeds accountability structures that demonstrate responsible leadership and ethical organizational behavior at every level.

  • Board-level oversight of child-protection policies
  • Transparent reporting on family-impact metrics
  • Ethical supply chain considerations for child welfare
  • Leadership accountability through certification renewal

Environmental

A stable, nurturing environment for children starts with sustainable organizational practices that protect the world they will inherit.

  • Sustainable operations that safeguard future generations
  • Environmental stewardship as an extension of child protection
  • Green partnerships that connect children to nature
  • Climate-resilient community infrastructure investments

HEART Certification provides verifiable ESG data points that organizations can report in sustainability disclosures, investor communications, and regulatory filings.

The H.E.A.R.T. Framework

Five integrated actions that define institutional transformation at scale.

H

Step 1

Hear

Listen to the voices and needs of children and families in your community. Understanding their experiences is the foundation for meaningful change.

E

Step 2

Embrace

Embrace responsibility for children's wellbeing in your organizational decisions, culture, and strategy. Make children's dreams a priority.

A

Step 3

Activate

Activate tangible supports and resources that empower children to pursue their dreams and build strong foundations for the future.

R

Step 4

Reinforce

Reinforce these values into your organizational culture, policies, and leadership behavior for lasting, systemic change.

T

Step 5

Together

Bring families and communities together around the shared mission of celebrating children's dreams and building their futures.

Certification Levels

Three levels reflecting increasing relational maturity and institutional commitment.

Level I

HEART Certified

Demonstrated organizational commitment to the H.E.A.R.T. values and established a concrete action plan to support children's wellbeing.

Level II

HEART Steward

Activated structured supports, embedded relational practices into organizational culture, and demonstrated sustained commitment to children's dreams.

Level III

HEART Exemplar

Institutionalized H.E.A.R.T. values as core governance, demonstrated transformational impact, and serves as a visible model of family-centered leadership.

Get Pre-Qualified

Complete this brief survey to determine if your organization is ready for HEART Certification. Our team will review your submission and reach out to discuss next steps.

The pre-qualification survey will appear below. Please answer all questions honestly to help us understand your organization's readiness for HEART Certification. The survey takes approximately 10–15 minutes to complete.

Questions? Contact us

Big HEART Standard

Download the Full Whitepaper

Get the complete Kids Dreams Matter™ Certification Framework — The Big HEART™ Standard (Version 5.0).

Coming Soon

We're preparing the complete framework. Check back soon!

Developed by Adrian Martinca | Inspired by Robert Krumroy